A blog like this could be useful to companies but only if
done well. The average blog reader does not read in depth articles but tend to
skim over a large wall of text. If a blog was done by someone who knew what
they were doing, a blog could be very useful to a company. A blog has the
capability of reaching anyone who has internet access and can be found with a
simple internet search. As long as a blog has a nice, user friendly layout and
quality content, it can be very beneficial to a company.
Tools and widgets that would make the blog more useful:
- Comments/Feedback section
- Users can talk to you via IM with a communications widget such as Google Talk
- Capabilities to see most popular posts
- Share button to allow readers to share the blog with friends
- Tag/Label cloud on the side bar that allows readers to find relevant posts easier
- Capability to add a company’s twitter to the side bar
In conclusion, as long as a business uses a blog properly,
and not as an online journal, it can be very valuable to a company.
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